Welcome to a new boutique grocery on Philly's favorite crooked corridor, East Passyunk. We're your spot for life's essentials like milk, bread and eggs, as well as the foods that make life worth living: artisan chocolates from Brooklyn-based Mast Brothers, clear-as-a-bell Q tonic, seasonal coffees from Stumptown and Blue Bottle, Zahav's heavenly hummus and more. Our milk and cheeses comes from happy cows that feed on grass, and our eggs are laid by pastured chickens that live just up the Turnpike. Our cornucopia of produce is procured directly from small local farmers that are as passionate (read: obsessed) as we are about celebrating the fertility of the Delaware Valley. We have raw milk from Paradise and peanut butter from Perkasie. But we also stock real cinnamon from Madagascar and single-estate olive oil from Abruzzo. Eating conscientiously doesn't have to be scary, elitist or an all-or-nothing game mired by panic and guilt, so we focus on small, offbeat producers, growers and artisans who we think are doing cool things with food.